LW Theatres and Preevue Partner to Enhance Booking Experience with Advanced 'View from Seat' Technology
May 15th 2024 - LONDON -
LW Theatres has entered into a partnership with Preevue to integrate the digital twin studio’s ‘view from seat’ technology across its venues, improving the customer booking experience through enhanced transparency and accuracy.
This collaboration leverages Preevue’s library of venue 3D laser scans of the LW Theatres portfolio, offering customers an accurate representation of the view from their selected seats during the booking process. Preevue's use of LiDAR technology ensures that these digital representations are precise, providing a reliable tool for audience decision-making.
The feature can now be used during the booking process for shows at LW Theatres’ venues, such as Disney’s Frozen, Back To The Future: The Musical, Hello, Dolly!, and Standing at the Sky’s Edge.
Martin Crosier, Director of Ticketing and Data at LW Theatres, said: “We’re delighted to have partnered with Preevue. Their advanced ‘view from seat’ technology will elevate the booking experience for audiences across our six West End venues. Following the recent rollout of our new ticketing system powered by Line-Up, this is another important milestone as we continue to innovate to prioritise our audiences’ needs at every stage of the booking journey.”
Ryan Metcalfe, CEO at Preevue, expressed enthusiasm about the new partnership: "We are excited to partner with LW Theatres to integrate our view from seat technology into some of the most iconic theatres not just in London's West End but globally. This collaboration is about more than just technology; it's about providing total transparency to audiences during the booking process. Our aim is to empower patrons with information about seats that enables them to make informed decisions at any price point. The potential of this technology extends beyond seat selection; it's an innovative tool for productions to engage audiences even before the curtain rises. By presenting the spectacular designs of sets, stages, and the venues themselves during the booking process, we're not just selling a seat - we're offering a glimpse into the spectacular experience that awaits.”
The initiative is part of LW Theatres' ongoing commitment to adopting innovative solutions that address evolving customer expectations and streamline the ticket purchasing process.
About LW Theatres
LW Theatres owns and operates six of the most prestigious theatres in the world, including the iconic London Palladium and the Theatre Royal Drury Lane. Wholly owned by Andrew Lloyd Webber, one in three of all visits to a London musical is at an LW Theatres venue.
LW Theatres is the venue of choice for some of the world’s best musicals and plays, as well as a variety of star-studded concerts, spoken word and comedy events. The portfolio also includes His Majesty’s Theatre, home of Andrew Lloyd Webber’s The Phantom of the Opera for 37 years in London, the Cambridge Theatre, the Gillian Lynne Theatre, and the Adelphi Theatre (co-owned with Nederlander International Limited).
All profits from LW Theatres are proudly reinvested into the theatres for their ongoing conservation and development. More than £100m has been put back into this business since 2006.
For more information visit www.lwtheatres.co.uk.
About Preevue Limited
Preevue is a leading provider of LiDAR laser scanning and 3D CAD visualisation for theatre, live events, and media & entertainment. Their services include laser scanning, the creation of 3D Digital Twins, theatre production visualisation, and bespoke box office views-from-seats.
Preevue produce architecturally and visually accurate 3D CAD models of venues and set designs that enable creative and production teams to work in digital replicas, minimising time needed on-site and reducing the need for travel.
Preevue clients include ATG Entertainment, LW Theatres, Delfont Mackintosh Theatres, the Royal Opera House, the National Theatre, Barbican Centre, the RSC, English National Opera, NBCUniversal, Paramount, Fox Entertainment, and Disney.
For more information www.preevue.com
Media Contact:
press@preevue.com
